Context, Context, Context…..
After
reading “Breakfast, Bumper Stickers and Beyond” I think the biggest theme is
context. Who are you writing for? The article mentioned over and over the
different audiences associated with different cereal brands and how those
businesses use different language to appeal to those audiences. You may be
saying “Yea I get it children cereal appeals to children….what else?” but there
is so much more that can be learned here!
Understanding the
basic idea that companies appeal to different audiences using different
language leads to a whole new understanding of writing. Students in class
should do exercises that cater to very specific audiences because it makes the
writers more cognizant of who they’re writing to for “regular” school papers. I
don’t know about you, but when I was in high school everything we wrote was
very formal and we knew the audience was the teacher. This was no fun! Writing
should be treated as an active dialogue between the writer and audience.
Obviously when someone reads something they aren’t speaking to the writer
directly but it’s the writers job to speak directly to the reader! This means
that if the writer knows the audience well enough they’re writing will come off
as more connected and capture the reader. Going back to how companies ingeniously
use language to capture the audience can be directly used on students at young
grade levels. Teaching students how to find a voice that will speak directly to
the target audience will help their writing in dividends. So remember, context
is very important for young writers to find their “voice” and I think every
teacher should incorporate short writing exercises that cater to specific
audiences to work on these skills.